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Facebook Tests Buy Button To Let You Purchase Stuff Without Leaving Facebook


TechCrunch

Facebook is try out letting you use a credit card on file to pay for ecommerce purchases from other businesses without leaving its site or app. For now it won’t be charging the few small and medium-sized businesses in the US to test this new Buy button on their News Feed Pages posts and ads. When I asked if Facebook would be charging businesses for the feature eventually, it said “it was not disqualifying that option” in the future.

Rather than clicking away to a merchant’s site, the Buy button lets you complete the entire purchase flow within Facebook, which could boost conversion rates and endear retailers to the social network.

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Facebook has previously tested an “Auto-Fill With Facebook” feature that could automatically enter your payment details when you’re making a purchase in a third-party ecommerce app. Now it’s also experimenting with letting you make that purchase entirely within…

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